If ever a company could be described as the "800-pound
gorilla" of its industry, eBay is just that in the exploding world of
online auctions. But with more than 70 million registered users and
almost $15 billion in annual merchandise sales, the only thing easier
than selling on eBay is getting lumped in with all the other sellers.
People
looking to exponentially increase their visibility and potential
profit keep turning to eBay the Smart Way, the definitive guide
to smarter eBay tactics. Now in its third edition, this priceless tool
has changed with the times to cover the latest trends, including:
local
auctions
live auctions
fixed-price auctions
buying and selling cars on eBay motors
enhanced PayPal services
using digital photography
setting up eBay Stores
great inventory sources
bulk listings
eBay tools
and more
Brand new
chapters explain how to maximize profits in real estate sales, work
with auction management services, and negotiate international
transactions. As always, eBay the Smart Way is the go-to
resource for first-timers and veterans alike, with step-by-step
instructions for listing products, creating attention- grabbing photos
and descriptions, offering top-notch customer service, and maintaining
high credibility. eBay buyers will also benefit from strategies for
negotiating the best deals. For the most in-depth and accessible
information on how to make the most out of online auctions, "nothing
explains it better than eBay the Smart Way" (The Internet
Marketing Bookshelf).
Publisher: Little Brown &
Company; 1st edition (June 2002)
Amazon.com Review In the short but wild
history of the Internet, few companies have developed such an ideal
approach to utilizing the uniqueness of the medium for business as
eBay--hence the title of Adam Cohen's colorful and insightful
corporate biography The Perfect Store. Cohen, chief technology writer
for Time magazine before joining The New York Times' editorial board,
is the only journalist to receive complete cooperation from the
company for such a project, and the combination of access and
experience leads to a well-researched and well-written tale capturing
the essence of this online auction-house phenomenon.
